01 / ConverseCollaboration · Basketball culture
Converse × TITAN 22
A friends-and-family Weapon edition with TITAN 22, revealed over dinner with people shaping basketball culture in the Philippines.
Brand Strategist, Creative Planner and Product Maker
Strategy.
Made real.
I connect culture, brands, and technology.
Finding the direction. Then building what’s next.
Culture as a starting point. Curiosity as a constant.Scroll to discover ↓
Brand experience
01 / Selected work
Culture into
connection.
Brand strategy / 08 projects
Collaborations, launches, and experiences.
Different ways to bring a brand closer
to the people who matter.
01 / Converse
02 / NikeBrand experience · Sneaker culture
Festival Pira No Meu Air
Thirty-five years of Air Max became a festival across São Paulo’s sneaker hubs, with nail art, DJ sets, conversations, and an Air Max Day finale.
03 / HavaianasSustainability · Consumer engagement
Havaianas reCICLO
Havaianas reCICLO invited consumers to return sandals they no longer used, giving old pairs a path to donation or repurposing.
04 / CaloiProduct launch · Brand revival
Mobylette Caloi Elétrica
‘A Lenda Voltou’ introduced the electric Mobylette in 2022, bringing a familiar Brazilian name into a new chapter of urban mobility.
02 / The person behind the practice
Curious by nature.
Strategic by practice.
A maker at heart.
ARTB.CC
Brand Strategist, Creative Planner and Product Maker
Brand Strategist, Creative Planner and Product Maker
I connect brands with culture through strategy, creative planning, and collaborations. A decade of work with global brands and local communities shapes my perspective.
I bring that thinking into product making, exploring how design and technology can turn insights into useful tools and working prototypes.
03 / One practice, three perspectives
From a point of view
to a thing that works.
Strategy finds the direction.
Creativity shapes the idea.
Making brings it to life.
01 / Understand & defineBrand
Brand
strategist.
Reading culture, understanding people, and finding a direction. Connecting consumer insight, brand positioning, and go-to-market thinking.
02 / Connect & createCreative
Creative
planner.
Turning a strategic direction into a creative idea. Shaping campaigns, collaborations, and experiences that connect brands with communities.
03 / Make & exploreProduct
Product
maker.
Taking ideas into prototypes. Exploring how design and technology can shape digital products, useful tools, and new ways of working.
04 / Good things start with a conversation
Something
worth building?
A brand with a new direction.
An idea ready to take shape. Let’s talk.