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Converse / Collaboration · Basketball culturePhilippines

For love of the game.

Converse × TITAN 22

My contribution
Creative strategy for brand activations

A friends-and-family Weapon edition with TITAN 22, revealed over dinner with people shaping basketball culture in the Philippines.

White and burgundy Converse Weapon sneakers from the TITAN 22 collaboration

01 / The starting point

The Converse Weapon was making a comeback. A collaboration with TITAN 22 placed its basketball heritage in the context of the Philippines’ own basketball culture.

02 / The creative direction

Introduce the comeback through a pair made exclusively for friends and family. The classic Weapon silhouette carried TITAN’s signature accents, making the product a tribute to the people around the game.

03 / The execution

Pairs were gifted to friends and family, and the collaboration was unveiled at an intimate dinner celebrating individuals shaping basketball lifestyle in the Philippines. The reveal brought the product and its community together at the same table.

Brand collaborationProduct storytellingCommunity experienceExplore the project
Converse × TITAN 22 — project image 2Converse × TITAN 22 — project image 3

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Festival Pira No Meu Air

04 / Good things start with a conversation

Something
worth building?

A brand with a new direction.
An idea ready to take shape. Let’s talk.

itsmeartb@gmail.com