Built around the session.
Converse Go Skate Day
- My contribution
- Creative strategy for brand activations
Local skate shops and media partners brought Converse’s Go Skate Day celebrations to life through sessions, challenges, and parties around the world.
01 / The starting point
Go Skate Day brings skateboarding communities together around the world. For Converse, it offered a shared occasion to support the shops, partners, and local scenes that keep skate culture moving.
02 / The creative direction
Connect a global celebration through local partners. Skate shops and media partners brought the occasion into their communities, with skateboarding’s creativity, freedom, and shared spirit as the starting point.
03 / The execution
Events around the world combined skate sessions, challenges, and parties. Each gathering gave the local community a place to skate, meet, and celebrate together under the Go Skate Day banner.
04 / Good things start with a conversation
Something
worth building?
A brand with a new direction.
An idea ready to take shape. Let’s talk.