Give your sandals a next life.

01 / The starting point

Sandals that are no longer worn still need somewhere to go. Havaianas introduced reCICLO as a reverse logistics initiative to extend their life cycle through donation or repurposing.

02 / The creative direction

Give consumers a clear action: return the pairs they no longer use. The campaign connected the familiar sandal to a new habit, making participation the focus of the sustainability message.

03 / The execution

Campaign materials introduced reCICLO and invited consumers to return old sandals. Collection points brought that invitation into the retail experience, giving people a place to take the next step.