A refreshing cultural connection.
Converse × Topo Chico
- My contribution
- Creative strategy for brand activations
Marka27 reinterpreted Topo Chico’s visual identity on classic Converse silhouettes for a capsule collection celebrating Mexican heritage.
01 / The starting point
Converse and Topo Chico came together for a Cinco de Mayo capsule collection. Topo Chico’s Mexican roots and distinctive branding provided a visual starting point for the collaboration.
02 / The creative direction
Bring artist Victor ‘Marka27’ Quiñonez into the collaboration. His Neo-Indigenous aesthetic offered a way to reinterpret Topo Chico’s iconography through art and classic Converse styles.
03 / The execution
Released for Cinco de Mayo, the capsule carried the collaboration’s story through the product designs and campaign visuals. Marka27’s artwork linked the two brands through a shared celebration of Mexican heritage.
04 / Good things start with a conversation
Something
worth building?
A brand with a new direction.
An idea ready to take shape. Let’s talk.