Life beyond the lineup.
Havaianas + WSL
- My contribution
- Creative strategy for brand activations
A Havaianas × World Surf League capsule, brought to life on the beaches of Alagoas and showcased globally during the 2022 WSL tour.
01 / The starting point
A capsule collection with the World Surf League brought Havaianas’ beach roots into a surf partnership. The campaign connected the collection to the people, places, and everyday lifestyle around the sport.
02 / The creative direction
Set the story on the beaches of Alagoas with surfers Aline Adisaka, Ayllar Cinti, and Gabriel Shallon. The setting and cast grounded the collection in Brazilian beach life and surf culture.
03 / The execution
Shot in Alagoas, the campaign combined photography and film to present the capsule. The work was showcased globally during the 2022 WSL tour, placing the collection within the sport’s calendar.
04 / Good things start with a conversation
Something
worth building?
A brand with a new direction.
An idea ready to take shape. Let’s talk.