A new way to make waves.
Havaianas + ECONYL®
- My contribution
- Creative strategy for brand activations
Regenerated nylon met Havaianas’ beach lifestyle in a campaign for an ECONYL® accessories and swimwear collection, shot in Florianópolis.
01 / The starting point
Havaianas introduced accessories and swimwear made with ECONYL regenerated nylon. The collection gave the brand a material story to tell through products designed for beach life.
02 / The creative direction
Make the material story part of the collection’s visual world. Color, styling, and a beach setting connected regenerated nylon to the optimistic lifestyle associated with Havaianas.
03 / The execution
Shot in Florianópolis, the campaign presented the accessories and swimwear through vibrant beach imagery. The visual narrative brought the collection and its message of conscious choices into the same setting.
04 / Good things start with a conversation
Something
worth building?
A brand with a new direction.
An idea ready to take shape. Let’s talk.